What should you do after your video is finished and ready to be released? Here’s my advice based on my own experiences.
#1: Write a transcript explaining everything in your video to make it more accessible. At the very least, cover the new stuff that nobody’s seen before. Everyone specializes in different games and not everyone in the fighting game community plays the game you chose to make a video about. There’s no reason to exclude them.
#2: You can’t expect everyone to find your video on their own, so don’t be shy about helping spread the word. Figure out the local etiquette of whatever forum you think might be interested, and follow their rules. Some forums have a designated subforum or designated thread for posting combo video news. Make some noise to generate some feedback.
#3: Be careful not to cross the line with shameless self-promotion. The internet tends to be overly paranoid and unforgiving of anyone who seems to be trying too hard. Just present your video in simple terms and if it doesn’t catch on, then it wasn’t meant to be. Go try someplace else instead of forcing the issue and burning bridges.
#4: Never allow yourself to obsess over view counts. We can discuss all sorts of tips and tricks to help your videos gain more exposure, but the truth is there’s no guaranteed method. No matter how many people buy SSF4/MvC3/TxSF, we’re still a very small community at heart. Random daily factors have a major impact because things aren’t standardized enough to where everything averages out. Essentially it’s a matter of luck, so it’s best not to worry about it too much. Concentrate on making quality videos that you truly want to be making.
#5: Always be cordial with viewers, even when they’re being difficult. No one likes losing arguments, particularly not internet folk. They don’t know how to lose an argument and walk away. Keep in mind that you gain very little from winning an internet argument. You’re much better off being polite to people if you want them to be on your side or even just to leave you alone. Otherwise they’ll stick around and hold a grudge. Either don’t answer rude questions or answer in a way that makes them say, “Oh that’s pretty cool, I didn’t know that.”
Of course there’s a lot more to this whole topic, but these points cover the general essentials. I’d be happy to answer any further specific questions you guys might have.